Optimizing the Sales and Operations Planning Cycle for Enhanced Supply Chain Resilience: A Conceptual Framework

الملخص

Global supply chains has been facing growing levels of instability caused by different sources of global disruptions including global pandemics such as the recent COVID 19 outbreak and its massive impact on the global economy and global supply chains, geopolitical conflicts such as the conflicts in the Gulf and its impact on global fuel prices and accordingly logistics prices, large scale wars such as the Russian-Ukrainian War and its impact on the upstream of global food supply chains, economical turbulences which is directing global supply chains to find more effective ways to adapt. The supply chains that were able to respond the fastest to every disruption gained an edge over its competitors as the responsive supply chains were able to secure their upstream by keeping it consistent and had more leverage in their downstream through efficient management of their inventory levels and distribution networks hence having an optimized overall sales and operations planning cycle (S&OP). Sales and operations planning cycle is the process of synchronizing the demand requested by market with the company capabilities of supply including demand planning, supply planning, production planning, distribution network planning and inventory management which all together play a vital role in creating a unified goal for the supply chain which is responding to demand in the most efficient way,

This study focuses on the effect of optimizing inventory levels and transportation management within the sales and operations planning cycle on overall supply chain resilience through response time in the food industry within the Egyptian market using insights from previous literature review and theoretical perspectives proposing a conceptual framework.